GEO vs. AEO: What's the Difference?

TL;DR

GEO (Generative Engine Optimization) and AEO (AI Engine Optimization) are the same thing—optimizing content so AI models cite it in their responses. Some people use GEO, some use AEO. We prefer AEO because it's clearer that you're optimizing for AI engines, not just generative ones.

If you've heard both terms and wondered if you're missing something, relax. GEO and AEO refer to the same practice: making your content more likely to be cited by AI-powered search tools like ChatGPT, Perplexity, Claude, and Google's AI Overviews.

Why Two Terms?

GEO (Generative Engine Optimization) came first. It emphasized the "generative" part—AI creating new content based on what it learned from your site.

AEO (Answer Engine Optimization) emerged as people realized these tools are really answer engines. You ask a question, they give you an answer with citations.

Some people say AEO because it's more specific to optimizing for AI engines. Some say GEO because... they heard it first and stuck with it.

Does It Matter Which Term You Use?

Not really. The tactics are identical:

• Structure content for easy citation

• Write in clear, quotable chunks

• Use direct language that answers questions

• Make sure AI can parse and attribute your content

What We Use (And Why)

We say AEO because it's clearer. You're optimizing for AI engines that answer questions. "Generative" could mean anything. "Answer Engine" tells you exactly what you're targeting.

But if someone says GEO in a meeting, don't correct them. Just nod and move on. You're all talking about the same thing.

Bottom line: GEO and AEO are interchangeable terms for the same optimization practice. Pick whichever makes more sense to your team and be consistent. The strategy doesn't change.

Working on AEO strategy? Wild Signal helps brands optimize content for the citation economy.