Frequently Asked Questions

Wild Signal is an AI-native communications agency fluent in earned media, community, and generative engine optimization. We run all of it as one team, so the recommendation follows the data instead of the org chart. Every engagement starts with Wayfinder, our AI visibility audit, so we’re fixing what’s actually broken instead of selling you some general solution that doesn’t understand how your brand operates.

Many partners start with a Wayfinder, our AI visibility audit. It’s a fixed-scope project, and it tells both of us where things stand. From there, some clients move into ongoing work across earned, community, and GEO. Others take the map and run specific projects against it with their agency roster. We’re built for both, by design.

Wild Signal was founded in 2025 by Andy Pray and Daria Dubois. Andy previously founded Praytell, a PR and creative agency he led to acquisition by Project Worldwide, with multiple Agency of the Year wins along the way. Daria leads innovation and the research behind our GEO methodology. After launch, the pair were joined by Laurel Toney, who leads earned media. They love talking about dogs, bots, and big ideas.

AI models don’t have opinions about your brand. They assemble answers from what’s already been written about you, weighted by where it ran and how often it repeats. Third-party coverage usually beats your own website. A trade publication can outrank a national hit. And a brand nobody writes about stays invisible no matter how good its site is.

We run targeted prompts across your brand, your category, and your competitors in the engines your buyers actually use, then track how often you’re mentioned, how often you’re cited with a link, what gets said about you, and which prompts don’t return you at all. That last one matters most. Dead zones, which are questions where no brand has claimed the answer, are usually where the biggest opportunity is.