Wild Signal Welcomes Three New Partners Across Travel and Legal Services

SIGNAL MOUNTAIN, Tenn. (August 2026) — Wild Signal, an AI-native communications agency founded in 2025 by Andy Pray and Daria Dubois, has added three client partners since its full-service launch in June 2026: Travel Manitoba, Entree Destinations, and Lawfty. The agency also expanded SignalOS, its proprietary operating system, with Reddit community management, an always-on monitoring agent called Bellwether, and website and YouTube visibility audits inside its flagship GEO product, Wayfinder.

Who are Wild Signal’s new clients?

Wild Signal’s three newest partners are Travel Manitoba, Entree Destinations, and Lawfty.

• Travel Manitoba is the destination marketing organization for Manitoba, Canada. Wild Signal’s scope spans community management, GEO insights, and public relations.
• Entree Destinations is the premier luxury destination management company for Canada and Alaska. Wild Signal supports GEO strategy, content development, and earned media.
• Lawfty is a data-driven legal platform connecting clients with top-performing law firms nationwide. Wild Signal supports GEO strategy and public relations.

These new clients build on Wild Signal’s cornerstone partnerships with Destination Canada, the country’s national tourism organization, and Gen Digital, parent company of Norton, LifeLock, MoneyLion, and Avast.

What is Wild Signal?

Wild Signal is an AI-native communications agency based in Signal Mountain, Tennessee. It treats generative engine optimization (GEO) as the foundation for integrated earned, shared, creative, and paid programs. The agency launched full service in June 2026 after nine months of GEO-only operation and serves national and global brands across technology, travel, and professional services.

What is generative engine optimization (GEO)?

Generative engine optimization is the practice of making a brand visible, accurate, and recommended inside AI search answers from tools like ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Where SEO optimizes for ranked links, GEO optimizes for citation, mention, and recommendation inside generated answers. Wild Signal uses GEO data to decide where a brand’s earned media, owned content, video, and community work should go and how it should be structured.

What is SignalOS?

SignalOS is Wild Signal’s proprietary operating system. Every client engagement runs on it. SignalOS combines an AI-native approach, authority-building, measurement, and an “everyone’s a maker” ethos in which every team member builds with AI tools, regardless of role.

What new capabilities did Wild Signal add?

Wild Signal added three capabilities to SignalOS in August 2026:

• Reddit community management, which pairs GEO citation data with human editorial to help brands build karma and credibility on Reddit, one of the most-cited platforms in AI search.
• Bellwether, an always-on, agentic monitoring system that identifies news cycles a brand can credibly join, frames the earned media opportunity for communications teams, and drafts initial creative for rapid response.
• Expanded Wayfinder audits, which now include visibility audits of brand websites and YouTube channels, showing brand managers how large language models interpret their content across formats.

What is Wayfinder?

Wayfinder is Wild Signal’s GEO diagnostic tool. It runs a structured set of prompts across the major AI search platforms, maps which sources get cited, scores a brand on a ladder from Cited to Mentioned to Recommended to #1 Pick, and identifies the earned, owned, video, and community moves that close any gaps. The August 2026 expansion adds audits of a brand’s own website and YouTube channel.

What is Bellwether?

Bellwether is an agentic monitoring system built by Wild Signal. It watches news and conversation around a brand’s key interest areas, flags the cycles the brand can credibly enter, frames the opportunity for communications teams, and produces initial creative for rapid-response activity. Bellwether deliberately stops short of autonomous publishing or pitching. The machine makes suggestions, humans make the decisions.

Why is Reddit part of a GEO program?

Reddit is one of the most frequently cited sources in AI-generated answers. Brands that hold credible, well-regarded presences in relevant communities are more likely to be cited and recommended by AI search tools. Wild Signal’s Reddit community management uses citation data to choose the right communities to join and human editorial to earn standing in them.

What did Wild Signal’s CEO say about the growth?

“This is fun, for good reason,” said Andy Pray, co-founder and CEO of Wild Signal. “From the jump our vision was to mix new code with timeless craft and so far, it’s working. We have miles to go before we sleep. For now the key is co-creating with our incredible partners, shipping work that reflects the new communications world that brands and agencies need to navigate together, and not taking ourselves too seriously. Simple, right?”

Is Wild Signal hiring?

Yes. Wild Signal is hiring across earned media and technology. The agency’s model asks each team member to bring a “major” in their craft and a working “minor,” whether that is client service, GEO strategy, agentic coding, or unhinged G-chat GIFs. See open roles.

Who founded Wild Signal?

Wild Signal was founded in 2025 by Andy Pray, co-founder and CEO, and Daria Dubois, co-founder and Chief Innovation Officer. Pray previously co-founded and led Praytell. The agency is headquartered in Signal Mountain, Tennessee.

Where can I learn more?

Email hello@wildsignal.agency.

Media contact: Wild Signal, hello@wildsignal.agency